I came across this article all about click farms, how easy it is to 'buy' fans and likes on social channels. Facebook hates them, but a lot of individuals and businesses still use them. Rather than spend time building your social followings, why not just buy them? Read on.
Before you either go out and buy fans or likes for yourself (or give up on social entirely!) think about this.
Clickfarms may be able to get you a lot of followers, but they can't buy you engagement. Engagement (likes, comments and shares) will help your content reach more real people organically.
The article also seems to be suggesting that buying reach on Facebook is NOT a good idea. What if you end up paying Facebook to show your content to fake users?
The best strategy as usual is to spend time &/or money creating great content, inspiring real people to interact with it and organically growing your followers.
In April 2015 Google announced they were changing the way websites were ranked. Basically if your website wasn't mobile friendly it would be ranked lower than it was before. This means that when people search for your business they have less chance of finding you, and more chance of going to your opposition.
You can quickly find out if your website is mobile friendly here:
If it isn't mobile friendly, don't wait any longer! Contact us and we can fix it in a day.
One of the best reasons for using cartoon animation is that you can control exactly how the finished product is going to look, unlike live action videos.
Don't get me wrong, we have been involved with plenty of live action shoots and still love the energy that they bring. Sometimes having real actors in a real situation is exactly what you need. But there are many factors that have to come together to make a live action video:
cameras and equipment
And of course you have to pay for all of these. A professional video can cost anywhere between $10,000 to $100,000 to produce.
On the other hand, with cartoon animation you can control everything. Once the voice-over track is done, the rest is in our capable hands, and it is easy to change things that aren't quite working.
As a result, cartoon animation is less expensive, quicker and we reckon more engaging!
While working for Jules Lund at 2DayFM I put together this short video to accompany a radio segment about cyber bullying.
In the video Jules speaks with Ricky Martin, Lily Allen, Shane Warne and Samantha Jade on how to deal with trolls. I created the animated segments then incorporated them with other video elements into this final version:
Okay so there may be a few mistakes that businesses make when using YouTube, but I just want to mention one that I see all the time.
I'm not talking about the actual content itself, that's a whole different discussion topic! It is a simple mistake and it can be fixed really easily.
So you've made an awesome video, uploaded it to YouTube and you're ready to put it on your website to help show your customers what you do. But, once it is finished playing your video will display related videos, some of them may even be your competition. Or something you don't want your customers to see. And so what started out as a great video may end up promoting your competition or showing something that will turn your customers away!
Below is exactly the same video (that we created) but with some slight differenes. Watch the first video and you'll see it displays other videos that we have no control over!
The video on the right doesn't show any other videos once complete, and it can be fixed in 5 seconds. Want to learn how? Click here!
Here's a quick overview of how we animated Surfer Girl's Happy Dance video:
We started with some rough sketches, and then used several dancers to come up with some dance steps that would both work for animation and in real life. Then we created some wireframes for the three girl characters, and put them to the music (which was composed by Robi Navicula in Bali). Once we had the timing right, we completed the in-betweening and final animation. Adding colours and compositing is where it starts looking like a real animation, before rendering the final video in HD. The video was for a dance contest which you can view at Surfer Girl's website, and we have shown a sample of some of the dancers.
Overall this was one of the most challenging and enjoyable projects we have done yet!