One of the best reasons for using cartoon animation is that you can control exactly how the finished product is going to look, unlike live action videos.
Don't get me wrong, we have been involved with plenty of live action shoots and still love the energy that they bring. Sometimes having real actors in a real situation is exactly what you need. But there are many factors that have to come together to make a live action video:
- power supply
- cameras and equipment
And of course you have to pay for all of these. A professional video can cost anywhere between $10,000 to $100,000 to produce.
On the other hand, with cartoon animation you can control everything. Once the voice-over track is done, the rest is in our capable hands, and it is easy to change things that aren't quite working.
As a result, cartoon animation is less expensive, quicker and we reckon more engaging!